Got a great idea? We’ll build it with you, as your technical co-founder.
Each intake, we take on a small number of ventures at a heavily discounted rate. In exchange, we take a negotiated share of the business and stay on as your ongoing technical co-founder.
From application to launch, together
- 1
Apply
Tell us about the idea, the problem it solves and who it’s for. It takes about ten minutes.
- 2
Talk it through
Shortlisted founders meet us to dig into the idea, the market and whether we’re the right fit for each other.
- 3
Agree terms
A heavily discounted build fee and a negotiated share of the business, agreed in writing before any work starts.
- 4
Build and grow together
We take the product from Discovery to Live, then stay on as your technical co-founder as the business grows.
More than a build. A partner who’s in it with you.
A full product team, heavily discounted
User research, product design, engineering and project management, the same process we use for every client, for a fraction of the usual cost.
An ongoing technical co-founder
Roadmap and technology decisions, product strategy, and technical answers for investors and partners, long after launch.
Skin in the game
We only succeed if your business does, so we build what will grow the business, not what will grow the invoice.
Full visibility
Your project board shows the roadmap, the backlog, your users and the real status of every item, from day one.
What we look for
- A real problem that people or businesses will pay to solve
- A founder with deep knowledge of the problem or the industry
- Real commitment: you’re putting in serious time, ideally full-time or close to it
- A digital product at the heart of the business: a web or mobile app, platform or marketplace
- A clear path to revenue
Probably not a fit
- Businesses that just need a website
- Ideas without a founder ready to run the business
- Projects that need a fixed scope delivered and handed over (our standard services suit these)
The fine print, in plain English
How much of the business do you take?
It’s negotiated for each venture. It depends on the stage of the business, the size of the build and how much of the fee you pay in cash. Everything is agreed in writing before work starts.
Do I still pay anything?
Yes, a heavily discounted build fee. The discount is what we exchange for equity, so the more equity involved, the lower the fee.
Who owns the product and the code?
Your company does. Our stake is a share of the company itself, so the product, code and data stay with the business.
What if things don’t work out?
The agreement covers it up front, including how equity is earned over time and how either side can step away. We recommend you get independent legal and financial advice before signing.
How do you choose ventures?
We look for a real problem, a committed founder with deep knowledge of the space, and a product we can genuinely help succeed. Places in each intake are limited.
Apply for the Q1 2027 intake
Tell us about you and your idea. Every application is read and answered, and shortlisted founders are invited to talk it through.
Places are limited and each application is assessed individually. Terms are agreed in writing with each venture, and we recommend getting independent legal and financial advice.